Tuesday, June 20, 2017

The Hair Raising Story of Internet Marketing

If you're in an industry where the business owners don't traditionally use digital advertising or promotion (like search engines and social media) you should considering becoming a pioneer and doing it. You could actually corner the market on a local or niche industry that way.

For instance recently I approached upscale hair salons in my area, which of course usually survive on word of mouth and referrals. Salons in our community almost have a captive market because most people have to have their hair cut or styled.

Therefore, most of the business owners weren't open to it. They feel they don't need it. If fact some got down right nasty towards me for even suggesting the idea.

One diatribe I got, from an outspoken owner, I'll never forget actually yelled at me "these kids don't search on Google, they stay on Instagram all day!" I knew he didn't have a clue because yeah young people like Instagram, but when they need to find something they still are looking to search on Google. Most of us do.

I also did some search engine research in my Google Adwords account, and found out that 10,000 people a month, in the area, were searching for hair salons and beauty supply stores.  I knew there was untapped demand to know where to get services related to hair services and products in the community.

I finally was able to get one married couple, who were salon owners, to give me a try because I had built up rapport doing articles on his hair and beauty boutique for my news blog. I built a Google My Business Page, and brochure blog to showcase their products.

Within the first day the client told me the phone was ringing off the hook. They told me they came in and there were like 130 calls on voice mail. I checked their Google Stats and sure enough about 400 potential customers visited their Google My Business Page and blog in one day.

Ya know why? Because none of the other salon owners in the area gave modern digital marketing a chance.

Please, I urge you, if you are in a traditional word of mouth business do yourself a favor and think outside the box. Incorporate online and mobile digital promotion.

It could take your business to another level fast! If you want to know how to optimize your business for search engine traffic using Google My Business inbox me on Facebook or...


Contact me and let's see if creative and innovative search engine and social media marketing can realistically out position your established, conservative, slow, and apprehensive techno resistant companies.

Bio: Search Engine Buzz is Published by DadPreneur Kamau Austin. Kamau is a popular Blogger, Writer, and Internet Marketing Professional helping small businesses grow more profitable businesses online.

If you need web design, blogging, search engine or social media promotion call him at 973-298-6148 or contact him 
contact him at Search Engine Plan




Thursday, June 01, 2017

Don't Underestimate Your Small Business.

Just because you're a start up business in an industry with larger, better financed, and established companies to compete with doesn't mean you're gonna be commercial road kill. The bigger companies will try to run you over but it doesn't mean you give up your dreams. 

Sure business can sometimes be war especially when your competition has major advantages. However, some bigger companies tend to be conservative and cautious. They tend to be skeptical about new approaches and technologies which could work to your benefit.


Try to understand the conventional wisdom in your industry or business sector. But don't be afraid to innovate when necessary. For instance, I remember when the Internet 1st started and I'd try to get real estate companies to post real estate online they'd laugh at me and say things like "we don't advertise on the Internet - we advertise with the New York Times."

But now the times have changed and almost all real estate is marketed online.  I remember the days companies, especially small businesses, advertised with the Yellow Book and Blue Book.

Now very few people get Yellow Pages or Blue Books now, or they go instantly in the recycle bin. The Yellow Pages now is mostly web pages LOL!

I've seen so many established companies doing fairly well on the local level who don't even have a "Google My Business" Page while their competitors are cornering the local markets getting tens of thousands of customer inquiries on Google.  If you have a local business that is very promising don't be intimidated by more established competitors.

Contact me and let's see if creative and innovative search engine and social media marketing can realistically out position your established, conservative, slow, and apprehensive techno resistant companies.

Bio: Search Engine Buzz is Published by DadPreneur Kamau Austin. Kamau is a popular Blogger, Writer, and Internet Marketing Professional helping small businesses grow more profitable businesses online.

If you need web design, blogging, search engine or social media promotion call him at 973-298-6148 or contact him 
contact him at Search Engine Plan





Wednesday, May 10, 2017

Google Adwords Brings a New Revenue Stream to a Local Business

Thank God, I can work in a business where increasingly I can make a difference in my community with business and economic development. Maybe I'm crazy but I feel business development in our community is essential to improving our quality of life, property values, and recycling money, to strengthen the overall areas where we live.

It was nice to see how one of my clients recently, has been able to draw a lot of new business in the NYC pest control sector. My client Rodent Killers (RK), like a lot of traditional businesses, was skeptical about search engine advertising and digital marketing.


They advertised in the Yellow Book, Bluebook, etc. But the response was slow and nominal. So when I spoke to them about Google advertising they weren't familiar with search engine advertising. In short, they were very hesitant.

However, most of the online world, including people using computers, tablets, and increasingly smart phones search Google 1st for information, products, and services. Google gets 100 billion searches a month or 1.2 trillion a year. So these days you have to have a presence on Google to survive and a stronger presence to thrive.

We developed an ad campaign on Google that we refined over time. I just spoke to him last night and he is landing some new accounts in the Midtown Manhattan and village area in NYC that he wouldn't have reached without advertising. It feels so good to bring a new revenue stream to a neighborhood businesses.

If you need pest control services visit. http://www.RodentKillers.com . Inbox me if you'd like to discover how we can expand your business.

Bio: Search Engine Buzz is Published by DadPreneur Kamau Austin. Kamau is a popular Blogger, Writer, and Internet Marketing Professional helping small businesses grow more profitable businesses online.

If you need web design, blogging, search engine or social media promotion call him at 973-298-6148 or contact him 
contact him at Search Engine Plan




Tuesday, May 09, 2017

How Effective is Social Media for Restaurants?

I saw a social media contact with a large business following asking for social media marketers to help restaurant entrepreneurs. I commented after thinking to myself - social media for restaurants? Really?

Why not Google Adwords?  That's what I've had the best success for restaurants.  Social Media is disruptive advertising in that you have to grab people's attention and redirect them.

Why search for customers - when you can have your customer's search for you?  For instance a business owner with two pizzerias in Southeast Queens, NYC, was getting 100 deliveries a day at both his pizzerias.

I did search engine research and found out 70,000 people a month were searching for pizza delivery in his area.  I set him up with Google Adwords and within 2 years he is now averaging 250 deliveries a day in both restaurants or 500 deliveries a day total.  His average delivery is $15.  So he does about $7,500 a day in pizza deliveries.

We were able to increase his yearly sales over 1.3 million dollars in about 2 years.  And he has neighborhood pizzerias not a franchise in a national chain.

Also Grub Hub does a huge business for restaurants.  That's where the action is search marketing for restaurants.

I have over 12,000 contacts in social media and no way they have the revenue generation of people looking for specific products like a search engine.  People on social media mostly argue about hot topics or communicate with friends.

Social media is mostly branding and customer service.  Restaurants should 1st have a strong search engine plan in place for promotion and marketing.

Bio: Search Engine Buzz is Published by DadPreneur Kamau Austin. Kamau is a popular Blogger, Writer, and Internet Marketing Professional helping small businesses grow more profitable businesses online.

If you need web design, blogging, search engine or social media promotion call him at 973-298-6148 or contact him 
contact him at Search Engine Plan


Tuesday, March 21, 2017

Your Personal Shortcomings Aside You Need Customers to Survive in Business

It is nice to listen to business coaches and consultants who teach you about overcoming your fears, procrastination, or sabotaging beliefs etc. That's all good but the bottom-line is in order to have a successful business you need customers and clients to survive.

Over 80% of business fail within a few years. While many business consultants and coaches will tell you about your personal shortcomings or unproductive mental state or some metaphysics stalling your business success, the reality is you have to have a viable product or service and a sizeable market or you will fail.

Conversely I've seen a number of business people who have personal short comings, some in abundance, and have successful businesses. That's because they understand their market and know how to corner it or capture the market. Overcoming your personal idiosyncrasies is great but you need good marketing to grow a business.

If you don't believe me notice how various ethnic groups can come into your community and treat you like a suspect when you shop but they stay in business. Aw huh. Think about it they too often treat you like crap but they have a booming business.

That's because they have you as a captive market and you almost have to buy from them. They have a strong marketing position on you is my point.

Most businesses invest between 5% to 20% of their ongoing revenues on marketing including advertising. One of the fastest customer and client acquisition forms of advertising I've seen work effectively in a short time frame is Google Pay-Per-Click (PPC) advertising. I've seen some of my clients double their business within a few months with Google PPC advertising.

In fact, I've gone to a client's business and activated their Google PPC ads and seen a barrage of calls start coming in at such a high rate the client and his staff couldn't even handle the phone calls! All just within a couple of minutes of me activating their ads.

This is why I try to get businesses in my community to use Google PPC to grow their businesses much faster. Sure you can grow your businesses eventually through word of mouth and free social media postings. If you have 5 years or more to get decent business knock yourself out.

Good luck on that. But those who are serious about growing their business as quickly as possible think again.

If you want to really boost your business quickly consider PPC advertising. Not only is a mind a terrible thing to waste but so is time.

Bio: Search Engine Buzz is Published by DadPreneur Kamau Austin. Kamau is a popular Blogger, Writer, and Internet Marketing Professional helping small businesses grow more profitable businesses online.

If you need web design, blogging, search engine or social media promotion call him at 973-298-6148 or contact him 
contact him at Search Engine Plan


Monday, March 20, 2017

Use Search To Find Prospective Customers on Their Cell Phones

We've literally become attached to the hip with our indispensible cell phones.  These cell phones organize our essential contacts, schedule us, give us directions, wake us up, connect us to conversations with loved ones and associates, and broadcast our daily lives to the world. Our cell phones and mobile devices are the epicenter to a myriad of tools we use to enhance our lives.

Also inadvertently to a large extent our cell phones have become a sales center to our desires, needs, and indulgences.  Cell phones today have the computing power of PCs a few years ago.

Concurrently, search engine and cellphone technology have become integral parts of our lives.  These convergent technologies help us explore new aspects of our lives as well as helping us connect with loved ones, business associates, and new opportunities like infinite information and insights.

Cell phones have become indispensable and to some users almost inseparable digital assistants with a countless array of apps to enhance people's lives.  Therefore, having a functionable and usable presence on a person's cellphone is valuable digital real estate on mobile digital devices like cellphones, tablets, and other mobile devices.

Google has made sure its search technology is well integrated into cellphone technology.  It has obviously spent a great deal of time and innovative prowess giving the highly personal tool the cellphone a very personalized search function.

Some of my clients in local businesses get over 80% or more of their calls from cellphones and mobile devices from Google.  So much so that Google is designing their search engine platform for cell phones 1st.

Also once a customer or client gets your phone number in their web page cache or contact app you have valuable real estate on their cell phones one of the most personal tools to your customers and clients.  Having a mobile and search engine strategy is critical to the success of your business.

Bio: Search Engine Buzz is Published by DadPreneur Kamau Austin. Kamau is a popular Blogger, Writer, and Internet Marketing Professional helping small businesses grow more profitable businesses online.

If you need web design, blogging, search engine or social media promotion call him at 973-298-6148 or contact him 
contact him at Search Engine Plan


Friday, December 16, 2016

How Good PR can Boost Your Google Marketing Promotion

Theoretically speaking for Google to dominate their core business, search engine results, they need to serve up the most relevant search results in the online world.  Do they always serve up the best results?  That is debatable.

But what isn't debatable is their dominance in the search engine industry.  I think most objective people would agree they do a good enough job to be the market leader with nearly a 80% market share in the search engine industry.  

As the market leader in search engine industry increasingly the big G is favoring established name brand companies.  As a major brand itself Google nationally gravitates and trusts established brands.

Therefore, what is a startup or local business to do to survive and thrive online?  Brand or die my entrepreneurial friends!  Brand or die - especially when it comes to the organic search engine results.


But how does a startup or emerging business with a limited budget compete with established brands for critical top listing or ranking real estate on Google's search results? To compete with national brands for positioning on Google seems daunting.

But all is not lost!  A developing online presence can get brand like status by developing visibility with the major media.  By getting the major media to talk about your business and feature it on a major media website can really raise your company's image and brand awareness.


Your company could do this with press releases with reputable PR sites and publicists. Over the years I obtained major media exposure with media sources like Fortune Small Business Magazine, CNN, Black Enterprise, and countless newspapers throughout the country.  

Also if you want to get a Google ad and SEO boost invest in PR promotion services with companies like PRWeb.com and BlackPR.com.  Investing in these PR services can get news stories written about you on large or influential web and print publications.

For instance for only $150 www.BlackPR.com will distribute your press release to all the African-American newspapers, magazines, television stations, radio stations, and news-related web sites. You can also send up to one photo at no additional charge!  For an additional $100, they will feature your press release as an article on BlackNews.com and in their weekly newsletter which reachs over 250,000 monthly site visitors. Plus, they'll search-engine optimize it for Google/Yahoo/Bing, and share it with our 650,000+ Facebook fans and Twitter followers.  This is a great value to get media attention.

This is a tremendous amount of media exposure to get for only $250 combined that could really help to establish a brand for a developing business. 

Furthermore, Google now allows you to link to your PR stories or news stories from legitimate 3rd parties with their Google Adwords ad extensions. Once news stories are written about you then you can configure links to the news stories in your Google Adwords extension controls in the Adwords interface.  You can do it or have your ad agency or consultant configure them for your company.   If you don't have one always feel free to give me a call.

Then you will have more impressive ads on Google with links to the stories on online newspapers and magazines.
  Google loves the linking to reliable 3rd party news sites. These stories on major media sites will also help with SEO (search engine optimization) by giving you highly regarded links to your site increasing your Google ranking, authority, or juice.  Higher Google SEO listings will eventually translate into higher volumes of visitors and potential customers to your websites. 

I don't work for PRWeb or BlackPR.com. I'm just a satisfied customer who over the years received hundreds of newspapers and radio stations to do articles or interviews with me. PR sites like PRWeb.com and BlackPR.com along with informed Google advertising and SEO is a powerful promotional remix and reboot for your business!



Bio: Search Engine Buzz is Published by DadPreneur Kamau Austin. Kamau is a popular Blogger, Writer, and Internet Marketing Professional helping small businesses grow more profitable businesses online.

If you need web design, blogging, search engine or social media promotion call him at 973-298-6148 or contact him 
contact him at Search Engine Plan