Friday, December 16, 2016

How Good PR can Boost Your Google Marketing Promotion

Theoretically speaking for Google to dominate their core business, search engine results, they need to serve up the most relevant search results in the online world.  Do they always serve up the best results?  That is debatable.

But what isn't debatable is their dominance in the search engine industry.  I think most objective people would agree they do a good enough job to be the market leader with nearly a 80% market share in the search engine industry.  

As the market leader in search engine industry increasingly the big G is favoring established name brand companies.  As a major brand itself Google nationally gravitates and trusts established brands.

Therefore, what is a startup or local business to do to survive and thrive online?  Brand or die my entrepreneurial friends!  Brand or die - especially when it comes to the organic search engine results.


But how does a startup or emerging business with a limited budget compete with established brands for critical top listing or ranking real estate on Google's search results? To compete with national brands for positioning on Google seems daunting.

But all is not lost!  A developing online presence can get brand like status by developing visibility with the major media.  By getting the major media to talk about your business and feature it on a major media website can really raise your company's image and brand awareness.


Your company could do this with press releases with reputable PR sites and publicists. Over the years I obtained major media exposure with media sources like Fortune Small Business Magazine, CNN, Black Enterprise, and countless newspapers throughout the country.  

Also if you want to get a Google ad and SEO boost invest in PR promotion services with companies like PRWeb.com and BlackPR.com.  Investing in these PR services can get news stories written about you on large or influential web and print publications.

For instance for only $150 www.BlackPR.com will distribute your press release to all the African-American newspapers, magazines, television stations, radio stations, and news-related web sites. You can also send up to one photo at no additional charge!  For an additional $100, they will feature your press release as an article on BlackNews.com and in their weekly newsletter which reachs over 250,000 monthly site visitors. Plus, they'll search-engine optimize it for Google/Yahoo/Bing, and share it with our 650,000+ Facebook fans and Twitter followers.  This is a great value to get media attention.

This is a tremendous amount of media exposure to get for only $250 combined that could really help to establish a brand for a developing business. 

Furthermore, Google now allows you to link to your PR stories or news stories from legitimate 3rd parties with their Google Adwords ad extensions. Once news stories are written about you then you can configure links to the news stories in your Google Adwords extension controls in the Adwords interface.  You can do it or have your ad agency or consultant configure them for your company.   If you don't have one always feel free to give me a call.

Then you will have more impressive ads on Google with links to the stories on online newspapers and magazines.
  Google loves the linking to reliable 3rd party news sites. These stories on major media sites will also help with SEO (search engine optimization) by giving you highly regarded links to your site increasing your Google ranking, authority, or juice.  Higher Google SEO listings will eventually translate into higher volumes of visitors and potential customers to your websites. 

I don't work for PRWeb or BlackPR.com. I'm just a satisfied customer who over the years received hundreds of newspapers and radio stations to do articles or interviews with me. PR sites like PRWeb.com and BlackPR.com along with informed Google advertising and SEO is a powerful promotional remix and reboot for your business!



Bio: Search Engine Buzz is Published by DadPreneur Kamau Austin. Kamau is a popular Blogger, Writer, and Internet Marketing Professional helping small businesses grow more profitable businesses online.

If you need web design, blogging, search engine or social media promotion call him at 973-298-6148 or contact him 
contact him at Search Engine Plan


Sunday, December 11, 2016

Should You Unfriend Inactive Facebook Friends?

Occasionally I see business people in social media announcing that they will be getting rid of friends who rarely engage or interact with them on a regular basis. They tend to give their reasoning as these friends aren't interacting with them on any level.

Therefore, understandably as a business person, they want to get rid of the dead weight of these unproductive social media connections.  However, before you get rid of social media connections you view as being aloof consider the technology side of the issue.

Really Facebook controls a great deal of the interpersonal dynamics with social media connections than you might realize with their algorithm. For instance I have some Facebook friends that I love to read and interact with but there are periods where Facebook doesn't show them much in my Newsfeed on my Home Page.  Well not until I inbox them and give them a bunch of likes.  Inboxing them in their private messages or giving them a bunch of likes helps to get the Facebook algorithm to start putting them in my Newsfeed again. 

Facebook only allows you to have 5,000 friends.  However, I started another Facebook personal page as an overflow and that one is also maxed out at 5K too. I will start a 3rd one. That is because I don't like the business pages.  It is a hassle to get people to join them.

When I need to reach all of my friends I will do Facebook ads. Facebook only really allows you to reach 200 or 300 of your connections on a regular basis unless you advertise.


There are some free ways to reach a larger more diverse group of your social media connections.  For instance post different times of the day to reach different Facebook connections who log on the platform at different times. Do this a few times a month. Post 2 am or 3 am in the morning and you'll reach some FB connections who you don't usually see in your Newsfeed during the day.

You should also consider posting automatically at different times of the day with an online app like Hootsuite to reach different social media connections you have on Facebook.  Remember the busiest times of activity on Facebook tend to be around 7 am to 9 am, 12 pm to 2 pm, and 8 pm to 10 pm. But again to reach people groups of your friends at different times of the day also try off peak times to post too on your Timeline or Newsfeed.   

Furthermore, since Facebook only allows you to reach a couple of hundred friends on a regular basis (unless a post, mime, or video goes viral by being liked or shared a great deal) this may demoralize or discourage you in reference to interacting with your social media connections.  The people who you will see most often posting are people who like you a lot or inbox you.  The Facebook algorithm sees those folks as the people you interact with the most and therefore the most important.  Nevertheless, there are times you may have to consider unfriending people as a business person.

While it is good to have a difference of opinion to learn new things, if you run a business and notice you tend to get into long debates with certain people it may be time to pull the plug. When social media interactions become too time consuming making you lose focus on your online business goals it would be good to unfollow those people or unfriend them.  If you find they push your buttons on endless debates remember time is a terrible thing to waste.  So you may have to block out contentious social media connections.



Another reason to get rid of some friends is if you want to have higher quality potential clients and want to get the social media connections with the highest potential to patronize you interacting and seeing your content more.  For instance if you have 3,000 social media contacts on Facebook you may want to lose some so the 200 or 300 Facebook friends Facebook gives you exposure to, on a regular basis, have a higher probability to see you because you have less friends.  However, I wouldn't get rid of any friends until you 1st get rid of the contentious social media connections.

Also another way to keep in contact with important business contacts in social media without unfriending or unfollowing someone is to communicate with them in their inboxes periodically, like their posts and share their info.  Facebook will be automatically conditioned to know algorithm wise that these are people you enjoy interacting with and accordingly adjust itself.  Moreover, If a connection is just rude to you or your other connections like trolls it is better to just block them otherwise they will just make your online life miserable.

Remember to unfriend or unfollow with caution.  A social media contact who doesn't buy or support you now may do so six months from now.  It happens to me at times that people contact me about services years down the line.

You may be asking why would a business person want to use a personal Facebook profile for business instead of a business page?  When a person is the personal brand of the business a personal page may be far more effective.  This is because people buy from people they like. So Facebook's friend setup may be an organic platform for business since many businesses rely on relationships and rapport to survive and thrive.   



Bio: Search Engine Buzz is Published by DadPreneur Kamau Austin. Kamau is a popular Blogger, Writer, and Internet Marketing Professional helping small businesses grow more profitable businesses online.

If you need web design, blogging, search engine or social media promotion call him at 973-298-6148 or contact him 
contact him at Search Engine Plan







Friday, December 09, 2016

How to Build a Global Business without Employees

These are exciting times in business!  It is a great time to expand your business across national borders.

The Internet and ubiquitous digital technology with PC, MACs, mobile devices and cell phones gives entrepreneurs possibilities to expand like never before.  A startup or local business can expand globally without the high expenses of hiring employees.

I've never had employees in business. However, I've had 11 people working with me all over the US and world in places like India, Africa, and Eastern Europe doing tech work for my company.

They were all contractors and things worked smoothly. I had a manager with a software architect background with Fortune 50 companies and she was a contractor too. My labor costs were 1/10th of what it would of been to have a team of 11 people employed by me.

The Internet makes it possible to run a global business without all the costs and hassles of most traditional businesses. More people should consider this option.

An entrepreneurial person can run an Internet based business outsourcing a lot of things for a very little amount. You'd be surprised. If I had to hire people the traditional way 11 people would have cost me 1 million dollars to employ.

I could do 11 people outsourcing for 100K or less. I keep customers longer, can step away from the business, and there are a lot of safeguards with this type of contracting. For instance I could contract work with a company like Rent-a-Coder which collects the money and makes sure the contractor delivers the service.

And of course I would only hire contractors with a 90% high rating on the service. So the contracting services did a lot of vetting people I could outsource too. This saved me a lot of money or time outsourcing to people who couldn't deliver.



Bio: Search Engine Buzz is Published by DadPreneur Kamau Austin. Kamau is a popular Blogger, Writer, and Internet Marketing Professional helping small businesses grow more profitable businesses online.

If you need web design, blogging, search engine or social media promotion call him at 973-298-6148 or contact him 
contact him at Search Engine Plan





Tuesday, November 15, 2016

Can Your Local Business Survive without Search Marketing?

Can Your Local Business Survive without search engine and other forms of Internet Marketing?  Probably not or if it does it will more than likely limp along.  Let me share some real life examples.

I have a client who is a pizzeria owner who owns two pizza shops in NYC. People obviously want hot pizza.  6 million people search Google a month for pizza just in NYC.

That's right 6 million a month! In my immediate area subset of NYC a 4 mile square area 100,000 searches for pizza are done a month. They order it online or use their cell phones to call. 90% of my client's visitors to their website that I designed for them is on cell phones.


My client gets 250 to 300 (three hundred) delivery orders a day for pizza and burgers at about $15 average order that's $4,500 a day or 1,620,000 a year delivering pizza generated by their website largely on cell phones, Grub Hub, website, etc between their 2 neighborhood pizzerias. That's just deliveries not people who come to the restaurants and many times we can track them on Google maps.

And this is a neighborhood pizzeria. Can you imagine the business Pizza Hut, Little Ceaser, and national chains with billion dollar national ad budgets are doing?

I can give larger numbers for my real estate clients in apartment rentals, selling properties, or vacation rentals are doing. They are doing tremendous amounts of business almost exclusively online.

Maybe this is one of the reasons we don't have much more viable small, startup, and even Black businesses. They are not harnessing digital marketing technology. Real Estate is the largest industry in NYC and it is largely driven by digital technology i.e. virtual tours, real estate visual platforms like Trulia, Zillow, MLS, etc.

Most businesses today cannot survive without a search engine and web marketing presence. Retail at only 7% may be one of the most lackluster industries for Internet marketing.

But most other industries like, contracting, home improvement, vocal coaching, real estate, and countless others all have large amounts of people do their research 1st online. I know I have clients in these industries I constantly have to see the numbers.

Even People may go into a car dealership to buy a car but they do the initial research online.
Since local businesses need an effective search engine and web marketing program let me also mention a timely subject of net neutrality.  Net neutrality will create a multitiered delivery of Internet content favoring large corporations with deeper pockets.


Therefore business legislation against net neutrality may work against small and local businesses.  Net Neutrality may be axed by the incoming Trump organization.

Axing net neutrality will be a tremendous blow to small business and that's why President Obama's administration tried to keep in in place.  If you are a local business it is also important to follow legislation that could impact your chances to thrive like net neutrality.  In these mobile and digital times a search engine and Internet marketing program is essential to surviving and thriving in most businesses.



Bio: Search Engine Buzz is Published by DadPreneur Kamau Austin. Kamau is a popular Blogger, Writer, and Internet Marketing Professional helping small businesses grow more profitable businesses online.

If you need web design, blogging, search engine or social media promotion call him at 973-298-6148 or contact him 
contact him at Search Engine Plan






Tuesday, November 01, 2016

Is Internet Business a Viable Career Option to College?

I saw an interesting discussion online about whether college is necessary to be successful today.  I think a college education is a wonderful tool to help secure and advance one's career. 


However, I also  think people have to realize sometimes to be successful you have to break out of the college degree mold. Bill Gates, Steve Jobs, and Mark Zuckerberg were all college dropouts as was Richard Parsons.  Parsons was the former CEO of AOL Time Warner, who is a Black business leader who dropped out of college but was able to take an unconventional route to becoming a lawyer in NYC.  Actually there are a number of other college dropouts running very successful Internet firms.

I think college is great in many respects. However, sometimes to succeed and take opportunities you have to think outside the college box. For instance when the Internet 1st started there were no college programs on how to do business on the Internet for years.

I had to self learn everything. HTML, digital arts, email marketing, and a myriad of skills I had to take the online courses. Search engine marketing was totally new and there was no formal education on it. It had to be learned studying online gurus and experimenting in real time.

Today they have colleges that teach this stuff however the online technology stuff is so dynamic usually by the time it is standardized in college courses the info is obsolete. I think this is a field that a person has to become a someone willing to constantly study on YouTube and other vast but fast learning/information platforms.

The amount of information on YouTube for learning is unbelievable. A person could literally, if they knew what to look for, go on YouTube and learn skills that would make them invaluable to businesses and companies and a high earner if they are willing to do the self study.

I have clients who are millionaires or have masters degrees who I can't get to blog regularly they are techo-phobic or anxious about it. On the other hand, I have a daughter on the autism spectrum who researches, writes, blogs, and embeds video into HTML and is developing her own following of thousands of people with over 300 Blog posts.

These days there is tremendous opportunity for people who are willing to learn outside the box. College I think you alluded to is becoming a new standard form of education. Sought of like high school used to be.

People will need college to work in Burger King one day. However, if someone wants to learn a cutting edge skill that can help them make money and have financial independence they should seriously consider becoming an Internet informed self taught person.  It can be another viable option for their success.



My daughter Nzinga Austin runs an
Entertainment Blog with Over 300 Blog Posts



Bio: Search Engine Buzz is Published by DadPreneur Kamau Austin. Kamau is a popular Blogger, Writer, and Internet Marketing Professional helping small businesses grow more profitable businesses online.

If you need web design, blogging, search engine or social media promotion call him at 973-298-6148 or contact him 
contact him at Search Engine Plan

Monday, August 15, 2016

Why Fancy Animated Websites can Hinder Your Business

As a creative person who would love to dabble into animated 3D websites I understand the fascination with animation, video, and intense graphics. Believe me I love high tech bells and whistles.

Many of us are drawn to attractive and stimulating websites embedded with cool 3D graphics, attractive animation, rich video, and nice pictures.  I wish the web allowed for more of these attractive and immersive environments.  However whenever the web gets advanced enough speed or bandwidth wish for these types of site enhancements some counter tech movement tends to move us in the other direction.

While cable companies offer very fast Internet connections these days what slows it down is mobile access.  These days a great number of people surfing the Internet are doing so on mobile devices.  The download speeds on mobile devices isn't super fast by a long shot given remote wireless access even on "4G" networks.  Also people using a mobile devices have smaller screens and therefore may not have the patience on a slower mobile connection to look at animation.

However, I constantly see new website owners with animated intense websites which will not perform well on mobile devices.  Sure the sites look cool but how many of your potential customers will abandon you site on a mobile device?  In these days and times people need a mobile version of their websites to be competitive.


Furthermore websites which use a lot of animation like Flash and Silverlight are using plugins to browsers.  Therefore the technology of these 3rd party plugins aren't are very conducive to being read by the search engine and social media web crawling bot or web spiders which thrive on text on web destinations.  So if you overuse these plug-ins you won't have important information for Google and Facebook to give previews of the content of your site.

Be very careful before using a lot of Flash and Silverlight plug-ins on your site.  Unless you are in a media like film, television, of video avoid using lots of these technologies.

I've noticed in many of my locally based clients that 80% and even 90% of their website visitors are from mobile devices.  You have to keep this in mind when doing digital promotion even on a local level.
Bio: Search Engine Buzz is Published by DadPreneur Kamau Austin. Kamau is a popular Blogger, Writer, and Internet Marketing Professional helping small businesses grow more profitable businesses online.

If you need web design, blogging, search engine or social media promotion call him at 973-298-6148 or contact him 
contact him at Search Engine Plan




Thursday, September 03, 2015

Does Your Local Businesses Need Customers Fast?

If your business needs customers FAST one of the best ways to get them is with search engine marketing.  Whether you have a local focused business or national business getting customers searching for exactly what you offer in your company is the best way to target success.

I've been able to help my clients get a return of 5 dollars and more for every dollar they spend on search advertising and more.  Local businesses need to be prominently featured on search on mobile devices these days.

For more info on how search engines can get revenues and customers flowing your way contact me at 973-298-6148.