Monday, August 15, 2016

Why Fancy Animated Websites can Hinder Your Business

As a creative person who would love to dabble into animated 3D websites I understand the fascination with animation, video, and intense graphics. Believe me I love high tech bells and whistles.

Many of us are drawn to attractive and stimulating websites embedded with cool 3D graphics, attractive animation, rich video, and nice pictures.  I wish the web allowed for more of these attractive and immersive environments.  However whenever the web gets advanced enough speed or bandwidth wish for these types of site enhancements some counter tech movement tends to move us in the other direction.

While cable companies offer very fast Internet connections these days what slows it down is mobile access.  These days a great number of people surfing the Internet are doing so on mobile devices.  The download speeds on mobile devices isn't super fast by a long shot given remote wireless access even on "4G" networks.  Also people using a mobile devices have smaller screens and therefore may not have the patience on a slower mobile connection to look at animation.

However, I constantly see new website owners with animated intense websites which will not perform well on mobile devices.  Sure the sites look cool but how many of your potential customers will abandon you site on a mobile device?  In these days and times people need a mobile version of their websites to be competitive.

Furthermore websites which use a lot of animation like Flash and Silverlight are using plugins to browsers.  Therefore the technology of these 3rd party plugins aren't are very conducive to being read by the search engine and social media web crawling bot or web spiders which thrive on text on web destinations.  So if you overuse these plug-ins you won't have important information for Google and Facebook to give previews of the content of your site.

Be very careful before using a lot of Flash and Silverlight plug-ins on your site.  Unless you are in a media like film, television, of video avoid using lots of these technologies.

I've noticed in many of my locally based clients that 80% and even 90% of their website visitors are from mobile devices.  You have to keep this in mind when doing digital promotion even on a local level.
Bio: Search Engine Buzz is Published by DadPreneur Kamau Austin. Kamau is a popular Blogger, Writer, and Internet Marketing Professional helping small businesses grow more profitable businesses online.

If you need web design, blogging, search engine or social media promotion call him at 973-298-6148 or contact him 
contact him at Search Engine Plan

Thursday, September 03, 2015

Does Your Local Businesses Need Customers Fast?

If your business needs customers FAST one of the best ways to get them is with search engine marketing.  Whether you have a local focused business or national business getting customers searching for exactly what you offer in your company is the best way to target success.

I've been able to help my clients get a return of 5 dollars and more for every dollar they spend on search advertising and more.  Local businesses need to be prominently featured on search on mobile devices these days.

For more info on how search engines can get revenues and customers flowing your way contact me at 973-298-6148.

Wednesday, September 02, 2015

Why So Many Social Media & Search Campaigns Fail

A lot of people over the years have been using search engine promotion and social media marketing to get more business or build their organizations.  This makes good sense because search engines and social media sites have literally tens of billions of visits from your potential customers each month.  However, you can waste a lot of time doing this...

Why?  Because search engines like Google or social media sites like this one make money on advertising.  They can't afford to let you get free promotion on their dime.

So they create algorithms that limit your exposure on their platforms unless you advertise.  You can have 10,000 connections on social media but that doesn't mean you can make a fortune marketing to them.

The bottomline is search engines and social media platforms only let you reach a small fraction of people and your followers.  You only reach about 5% of your social media connections on a regular basis.

In short, you have to learn to play their game the smart way to make money or increase your business.  You need expert insight on advertising and marketing online to make any money.

I've been able to help some clients generate hundreds of thousands and even millions of dollars using search engine and social media promotion depending on the industry.

If you have a viable business idea checkout this web page and inbox me to see how we can get more revenue flowing your way.  Checkout:

Monday, June 08, 2015

Kamau's eBizTip Tips June 2015

Start with Google & Facebook Promotion

Start your online business ads with the major players like Google & Facebook not Yelp, or similar sites or apps.

Yelp,, & local sites/apps are calling local businesses trying to convince them to buy ads. But start your promotions  with Google

Google is the 1st Way to
 Get Exposure for your business 

For most businesses getting strong exposure on Google is a great way to draw customers looking exactly for what your company offers.

Why You Need a Mobile Version of Your Site

There are 63% of internet users using smartphones to surf online. Therefore your website needs a 
mobile version.

Email is Still Essential Online

It's all good to have a large social media following but in a way you're building someone else's business. You still have to build your own database of email followers to build your company online.

There's no excuse to keep avoiding getting started with free or trial versions of email programs like Constant Contacts and Mailchimp. (c) Kamau's eBizTips 2015

Blogs can be Powerful eCommerce Platforms for Dynamic Businesses

If your business runs promotions, sales, bargains, or can impart regular useful information to customers a blog can be "pimped out" to be a powerful ecommerce platform to sell your products or services.

Don't Let Hostile People Destroy Your Business

Unfortunately given our rueful history in the US and our tough competitive culture we have some very angry, combative, and hostile people in our communities. Some of these antisocial types are indeed our loved ones.

If you run a Black business (or any business) you can love a family member but don't let an antisocial person be in the forefront of your business. They will destroy your business. You can't have a person in front of your business giving attitude to your customers.

Eye rolling, teeth sucking, head jerking in front of customers will make them not come back. You want friendly gregarious people repping your business.

BTW family and loved ones won't usually act out in front of you. Send people to your business who they don't know to test their customer service.

If you get complaints on them but they are good workers or very helpful maybe move them to a back office capacity. Don't let hostile anti-social people destroy your business even if they are friends, family, or loved ones.

Even if you're a very emotional and easily upset person you might want to stay in the background and hire or contract a more amiable person to represent your company. Word to the wise not everyone is business friendly. (c) Kamau's eBizT!ps

Bio: Search Engine Buzz is Published by DadPreneur Kamau Austin. Kamau is a popular Blogger, Writer, and Internet Marketing Professional helping small businesses grow more profitable businesses online.

If you need web design, blogging, search engine or social media promotion call him at 973-298-6148 or contact him 
contact him at Search Engine Plan

Saturday, May 23, 2015

Discover the Secrets to Target Marketing and getting More Blacks to Support You in Business

Blacks Supported Historical Pic Selma to the
Tune of Over 52 million dollars
There is a school of thought I frequently see on social media and in public discourse before the Internet that Blacks don't support other Blacks in Business.  Usually the stat is cited that Blacks only support Black businesses to the tune of 7%.

Furthermore stats are alluded to that other ethnic groups recycle their money numerous times in their community but blacks only once.  An undercurrent to these stats is the psychographic chiding or analysis that Blacks are victims of self hate, have inter-ethnic group trust issues, or a crabs in the barrel mentality. 
This I think is unprofitable and negative thinking. 

I generally understand their points. I have some important caveats. I think as a Black business person you should 1st consider your obstacles to success as marketing problems not psychographic problems.

For instance I do marketing on social media and get very little Black people to give me business. But it is a marketing issue not a "blacks don't support blacks in business issue."

The people Black or white who acquire my services tend to be people with a net worth of 1 million dollars. So I know probably only 1/2 of 1% of the people on social media can afford or be willing to invest in my services.

99.5% of Black people don't support me in business. I could go on a tangent and chide people saying "Blacks don't support me in business." However, I've gotten Blacks to spend thousands of dollars with me without even meeting me in person. But I know this is a target marketing issue because my service only sells well to the top 5% in any ethnic group.

Also I once had an upscale trendy Afrocentric fashion retail business which was a 85% Black male supported. I thought Black females just weren't into supporting a brotha in business. I moved my boutique to a downtown Manhattan location.  There were a lot of professional sistas in my new location and guess what?

This flipped the script in my gender related sales. My clients went from 85% Black males to 85% Black females just by changing my location from mid-town Manhattan to downtown Manhattan. I thought it was a psychographic problem. However in really it was a traditional classic retail location, location, location, location marketing problem.

This is why I say before Black business owners cop a psychographic blacks are trust deficient attitude (to selling to us) they should look at their marketing 1st. I've had Blacks spend tens of thousands of dollars with me over the years each.

So this Idea that we won't do it just doesn't resonate with me. I say Black entrepreneurs really have to look at their marketing 1st before writing Blacks off as self hating consumers who won't support each other.

If Blacks want other Blacks to support them more in Business here are some suggestions:

1. Advertise in Black owned media - your business is more prone to be seen by Blacks who want to support other Blacks in business by being visible in Black owned media.

2. Do Press releases towards Black owned media - again Blacks who would be inclined to support other Blacks in business tend to also support Black media (trust me on this I know from personal experience).  Write stories about your business from a human interest 3rd party angle and share with various levels of Black media.

3. Try to get a mainstream presence - if you want to get top of mind consideration from Black consumers set up shop were they shop.  If Blacks in your area shop mostly in the mall see if you can set up shop in the mall.  Try to negotiate a small spot in a major outlet frequently shopped by Black consumers.  I've seen this strategy work a lot.

4. See what the major chains are doing right and wrong - for example have a nice looking clean store, treat customers very well.  Remember customers names and treat them in a nice friendly personal manner.  Major chains have more money than you probably but can't match your personal touch.

5. Have AMAZING Customer Service - if you promise a customer delivery Friday deliver Thursday a day in advance.  Give refunds or make up for deficient products by giving more in exchanges.  Go above and beyond what the national chains are willing to do.

6. Give back to the community - give to community causes (nonprofits, fundraisers for charter schools or independent schools, etc.) show community care and involvement.  Traditional businesses call this establishing good will.

7. Brand yourself clearly - have a nice logo created.  Decide what word you will own in the Black community's mind.  If you are a fashion house and want Blacks to think of your business as the creative place to shop make sure your logo speaks creative.  Make sure the atmosphere and layout in your shop is creative.  Make sure your products are creative.  In short own the word creative in their minds.

Actually the steps above will help any small or developing business regardless of color.  If you don't have enough Black customers or clients (or enough any color customers or clients) examine your marketing and business practices 1st.  It is easy to blame mental decencies of others on your lack of business success.  However, diverting focus away from what your marketing or business enhancements should be won't serve you well in the long run.

Remember Blacks have built companies worth hundreds of millions of dollars (and even billion dollar companies) marketing to Black consumers.  Companies like BET, Ebony, Essence, Black Enterprise, FUBU, Karl Kani, Cross Colors and others have been successful marketing to Black consumers. It can be done with effective marketing.


Bio: Search Engine Buzz is Published by DadPreneur Kamau Austin. Kamau is a popular Blogger, Writer, and Internet Marketing Professional helping small businesses grow more profitable businesses online.

If you need web design, blogging, search engine or social media promotion call him at 973-298-6148 or contact him at Search Engine Plan 

Thursday, May 21, 2015

Encouraging Case Studies on Client's Marketing Promotions.

Don't let the beautiful people I post fool you! I post pictures of beautiful people of color to digress and give respite from my business ventures and work. I feel the major media doesn't showcase our inner and outer beauty enough. So that's something I do it during the day.

However, primarily my business is to help small and developing business use Internet technology to improve their profits and increase their bottom line. Recently I had encouraging news from 3 of my business prospects that my efforts are helping them grow and are happy with my work on their behalf.

One of my clients is reporting increases in her outstanding soul food catering business. They provide catering to film and television crews, business events, celebrities, and church events, weddings, etc. The are reporting quite a spike in business and I see a lot of traffic in the site stats as well since I took over their online marketing.

Another client is the jazz business. When I 1st started working with them typically they'd only have 15 people show up for jazz events. Now usually all their events are sold out and we've increased their email list over 25%. Business has been increased significantly by sharping their email communications.

I have another in the recycling business that we are developing an awesome ecommerce platform for their brilliant products made from California driftwood and grapewood. The client is very happy he told me with the eCommerce site we are developing from the Google Blog platform that I am "pimping out for them."

I'm really good saving a business a lot of money "pimping out" the Google Blogger platform. If you wanna know more about how this can help your business check this out:
I thank these clients for their support. Without them I wouldn't be rising like the Phoenix.

Thank God for sending them my way? I can promote but God has to help communicate trust and rapport to help me get the business.

If you have a good product or service that sells well at a moderate price point and is desirable I may be able to help you. Don't let the Internet and eCommerce intimidate you.

Come on let's get MO profits and revenue online flowing your way. Who's Next?

Bio: Search Engine Buzz is Published by DadPreneur Kamau Austin. Kamau is a popular Blogger, Writer, and Internet Marketing Professional helping small businesses grow more profitable businesses online.

If you need web design, blogging, search engine or social media promotion call him at 973-298-6148 or contact him at Search Engine Plan 


Wednesday, May 20, 2015

Top Technology News May 15 2015

Unlock Your Cell Phone in a Blink of an Eye
New eye scanning technology will be all the rage with new technology recently available from Fujitsu. Not only will you be able to unlock your cell phone or mobile device but the new technology will also be able to use retina scans for eCommerce and buying online.

Sorry girlfriends no more spying on your boyfriend sneaking peaks of his cell phone messages.

This is very promising technology without a real downside I see. LOL! Checkout the full article

Facebook to Allow Publishers to Post Content and Make Ad Revenue

Instant Publisher, a new product by the popular social networking company will allow publishers to publish their content or articles on the platform and insert their own ads on it too. This obviously is being done to increase engagement on Facebook with the potential to make it like a mini-internet on it's own.  The more people spend time on Facebook the more the social network will make money.

It will be interesting if publishers will want people to spend time reading their content on Facebook as opposed to their own websites.  It is notoriously difficult for people to get Facebook users to surf off the popular social network platform.
Checkout the Full Article

Bio: Search Engine Buzz is Published by DadPreneur Kamau Austin. Kamau is a popular Blogger, Writer, and Internet Marketing Professional helping small businesses grow more profitable businesses online.

If you need web design, blogging, search engine or social media promotion call him at 973-298-6148 or contact him at Search Engine Plan