Tuesday, November 15, 2016

Can Your Local Business Survive without Search Marketing?

Can Your Local Business Survive without search engine and other forms of Internet Marketing?  Probably not or if it does it will more than likely limp along.  Let me share some real life examples.

I have a client who is a pizzeria owner who owns two pizza shops in NYC. People obviously want hot pizza.  6 million people search Google a month for pizza just in NYC.

That's right 6 million a month! In my immediate area subset of NYC a 4 mile square area 100,000 searches for pizza are done a month. They order it online or use their cell phones to call. 90% of my client's visitors to their website that I designed for them is on cell phones.


My client gets 250 to 300 (three hundred) delivery orders a day for pizza and burgers at about $15 average order that's $4,500 a day or 1,620,000 a year delivering pizza generated by their website largely on cell phones, Grub Hub, website, etc between their 2 neighborhood pizzerias. That's just deliveries not people who come to the restaurants and many times we can track them on Google maps.

And this is a neighborhood pizzeria. Can you imagine the business Pizza Hut, Little Ceaser, and national chains with billion dollar national ad budgets are doing?

I can give larger numbers for my real estate clients in apartment rentals, selling properties, or vacation rentals are doing. They are doing tremendous amounts of business almost exclusively online.

Maybe this is one of the reasons we don't have much more viable Black businesses. They are not harnessing digital marketing technology. Real Estate is the largest industry in NYC and it is largely driven by digital technology i.e. virtual tours, real estate visual platforms like Trulia, Zillow, MLS, etc.

Most businesses today cannot survive without a search engine and web marketing presence. Retail at only 7% may be one of the most lackluster industries for Internet marketing.

But most other industries like, contracting, home improvement, vocal coaching, real estate, and countless others all have large amounts of people do their research 1st online. I know I have clients in these industries I constantly have to see the numbers.

Even People may go into a car dealership to buy a car but they do the initial research online.
Since local businesses need an effective search engine and web marketing program let me also mention a timely subject of net neutrality.  Net neutrality will create a multitiered delivery of Internet content favoring large corporations with deeper pockets.


Therefore business legislation against net neutrality may work against small and local businesses.  Net Neutrality may be axed by the incoming Trump organization.

Axing net neutrality will be a tremendous blow to small business and that's why President Obama's administration tried to keep in in place.  If you are a local business it is also important to follow legislation that could impact your chances to thrive like net neutrality.  In these mobile and digital times a search engine and Internet marketing program is essential to surviving and thriving in most businesses.



Bio: Search Engine Buzz is Published by DadPreneur Kamau Austin. Kamau is a popular Blogger, Writer, and Internet Marketing Professional helping small businesses grow more profitable businesses online.

If you need web design, blogging, search engine or social media promotion call him at 973-298-6148 or contact him 
contact him at Search Engine Plan






Tuesday, November 01, 2016

Is Internet Business a Viable Career Option to College?

I saw an interesting discussion online about whether college is necessary to be successful today.  I think a college education is a wonderful tool to help secure and advance one's career. 


However, I also  think people have to realize sometimes to be successful you have to break out of the college degree mold. Bill Gates, Steve Jobs, and Mark Zuckerberg were all college dropouts as was Richard Parsons.  Parsons was the former CEO of AOL Time Warner, who is a Black business leader who dropped out of college but was able to take an unconventional route to becoming a lawyer in NYC.  Actually there are a number of other college dropouts running very successful Internet firms.

I think college is great in many respects. However, sometimes to succeed and take opportunities you have to think outside the college box. For instance when the Internet 1st started there were no college programs on how to do business on the Internet for years.

I had to self learn everything. HTML, digital arts, email marketing, and a myriad of skills I had to take the online courses. Search engine marketing was totally new and there was no formal education on it. It had to be learned studying online gurus and experimenting in real time.

Today they have colleges that teach this stuff however the online technology stuff is so dynamic usually by the time it is standardized in college courses the info is obsolete. I think this is a field that a person has to become a someone willing to constantly study on YouTube and other vast but fast learning/information platforms.

The amount of information on YouTube for learning is unbelievable. A person could literally, if they knew what to look for, go on YouTube and learn skills that would make them invaluable to businesses and companies and a high earner if they are willing to do the self study.

I have clients who are millionaires or have masters degrees who I can't get to blog regularly they are techo-phobic or anxious about it. On the other hand, I have a daughter on the autism spectrum who researches, writes, blogs, and embeds video into HTML and is developing her own following of thousands of people with over 300 Blog posts.

These days there is tremendous opportunity for people who are willing to learn outside the box. College I think you alluded to is becoming a new standard form of education. Sought of like high school used to be.

People will need college to work in Burger King one day. However, if someone wants to learn a cutting edge skill that can help them make money and have financial independence they should seriously consider becoming an Internet informed self taught person.  It can be another viable option for their success.



My daughter Nzinga Austin runs an
Entertainment Blog with Over 300 Blog Posts



Bio: Search Engine Buzz is Published by DadPreneur Kamau Austin. Kamau is a popular Blogger, Writer, and Internet Marketing Professional helping small businesses grow more profitable businesses online.

If you need web design, blogging, search engine or social media promotion call him at 973-298-6148 or contact him 
contact him at Search Engine Plan

Monday, August 15, 2016

Why Fancy Animated Websites can Hinder Your Business

As a creative person who would love to dabble into animated 3D websites I understand the fascination with animation, video, and intense graphics. Believe me I love high tech bells and whistles.

Many of us are drawn to attractive and stimulating websites embedded with cool 3D graphics, attractive animation, rich video, and nice pictures.  I wish the web allowed for more of these attractive and immersive environments.  However whenever the web gets advanced enough speed or bandwidth wish for these types of site enhancements some counter tech movement tends to move us in the other direction.

While cable companies offer very fast Internet connections these days what slows it down is mobile access.  These days a great number of people surfing the Internet are doing so on mobile devices.  The download speeds on mobile devices isn't super fast by a long shot given remote wireless access even on "4G" networks.  Also people using a mobile devices have smaller screens and therefore may not have the patience on a slower mobile connection to look at animation.

However, I constantly see new website owners with animated intense websites which will not perform well on mobile devices.  Sure the sites look cool but how many of your potential customers will abandon you site on a mobile device?  In these days and times people need a mobile version of their websites to be competitive.


Furthermore websites which use a lot of animation like Flash and Silverlight are using plugins to browsers.  Therefore the technology of these 3rd party plugins aren't are very conducive to being read by the search engine and social media web crawling bot or web spiders which thrive on text on web destinations.  So if you overuse these plug-ins you won't have important information for Google and Facebook to give previews of the content of your site.

Be very careful before using a lot of Flash and Silverlight plug-ins on your site.  Unless you are in a media like film, television, of video avoid using lots of these technologies.

I've noticed in many of my locally based clients that 80% and even 90% of their website visitors are from mobile devices.  You have to keep this in mind when doing digital promotion even on a local level.
Bio: Search Engine Buzz is Published by DadPreneur Kamau Austin. Kamau is a popular Blogger, Writer, and Internet Marketing Professional helping small businesses grow more profitable businesses online.

If you need web design, blogging, search engine or social media promotion call him at 973-298-6148 or contact him 
contact him at Search Engine Plan




Thursday, September 03, 2015

Does Your Local Businesses Need Customers Fast?

If your business needs customers FAST one of the best ways to get them is with search engine marketing.  Whether you have a local focused business or national business getting customers searching for exactly what you offer in your company is the best way to target success.

I've been able to help my clients get a return of 5 dollars and more for every dollar they spend on search advertising and more.  Local businesses need to be prominently featured on search on mobile devices these days.

For more info on how search engines can get revenues and customers flowing your way contact me at 973-298-6148.

Wednesday, September 02, 2015

Why So Many Social Media & Search Campaigns Fail

A lot of people over the years have been using search engine promotion and social media marketing to get more business or build their organizations.  This makes good sense because search engines and social media sites have literally tens of billions of visits from your potential customers each month.  However, you can waste a lot of time doing this...

Why?  Because search engines like Google or social media sites like this one make money on advertising.  They can't afford to let you get free promotion on their dime.

So they create algorithms that limit your exposure on their platforms unless you advertise.  You can have 10,000 connections on social media but that doesn't mean you can make a fortune marketing to them.

The bottomline is search engines and social media platforms only let you reach a small fraction of people and your followers.  You only reach about 5% of your social media connections on a regular basis.

In short, you have to learn to play their game the smart way to make money or increase your business.  You need expert insight on advertising and marketing online to make any money.

I've been able to help some clients generate hundreds of thousands and even millions of dollars using search engine and social media promotion depending on the industry.

If you have a viable business idea checkout this web page and inbox me to see how we can get more revenue flowing your way.  Checkout: http://searchbizbuzz.blogspot.com/p/seo.html

Monday, June 08, 2015

Kamau's eBizTip Tips June 2015

Start with Google & Facebook Promotion

Start your online business ads with the major players like Google & Facebook not Yelp, Local.com or similar sites or apps.

Yelp, Local.com, & local sites/apps are calling local businesses trying to convince them to buy ads. But start your promotions  with Google



Google is the 1st Way to
 Get Exposure for your business 

For most businesses getting strong exposure on Google is a great way to draw customers looking exactly for what your company offers.






Why You Need a Mobile Version of Your Site

There are 63% of internet users using smartphones to surf online. Therefore your website needs a 
mobile version.



Email is Still Essential Online




It's all good to have a large social media following but in a way you're building someone else's business. You still have to build your own database of email followers to build your company online.

There's no excuse to keep avoiding getting started with free or trial versions of email programs like Constant Contacts and Mailchimp. (c) Kamau's eBizTips 2015



Blogs can be Powerful eCommerce Platforms for Dynamic Businesses





If your business runs promotions, sales, bargains, or can impart regular useful information to customers a blog can be "pimped out" to be a powerful ecommerce platform to sell your products or services.




Don't Let Hostile People Destroy Your Business



Unfortunately given our rueful history in the US and our tough competitive culture we have some very angry, combative, and hostile people in our communities. Some of these antisocial types are indeed our loved ones.

If you run a Black business (or any business) you can love a family member but don't let an antisocial person be in the forefront of your business. They will destroy your business. You can't have a person in front of your business giving attitude to your customers.


Eye rolling, teeth sucking, head jerking in front of customers will make them not come back. You want friendly gregarious people repping your business.

BTW family and loved ones won't usually act out in front of you. Send people to your business who they don't know to test their customer service.

If you get complaints on them but they are good workers or very helpful maybe move them to a back office capacity. Don't let hostile anti-social people destroy your business even if they are friends, family, or loved ones.

Even if you're a very emotional and easily upset person you might want to stay in the background and hire or contract a more amiable person to represent your company. Word to the wise not everyone is business friendly. (c) Kamau's eBizT!ps


Bio: Search Engine Buzz is Published by DadPreneur Kamau Austin. Kamau is a popular Blogger, Writer, and Internet Marketing Professional helping small businesses grow more profitable businesses online.

If you need web design, blogging, search engine or social media promotion call him at 973-298-6148 or contact him 
contact him at Search Engine Plan

Saturday, May 23, 2015

Discover the Secrets to Target Marketing and getting More Blacks to Support You in Business

Blacks Supported Historical Pic Selma to the
Tune of Over 52 million dollars
There is a school of thought I frequently see on social media and in public discourse before the Internet that Blacks don't support other Blacks in Business.  Usually the stat is cited that Blacks only support Black businesses to the tune of 7%.

Furthermore stats are alluded to that other ethnic groups recycle their money numerous times in their community but blacks only once.  An undercurrent to these stats is the psychographic chiding or analysis that Blacks are victims of self hate, have inter-ethnic group trust issues, or a crabs in the barrel mentality. 
This I think is unprofitable and negative thinking. 

I generally understand their points. I have some important caveats. I think as a Black business person you should 1st consider your obstacles to success as marketing problems not psychographic problems.


For instance I do marketing on social media and get very little Black people to give me business. But it is a marketing issue not a "blacks don't support blacks in business issue."

The people Black or white who acquire my services tend to be people with a net worth of 1 million dollars. So I know probably only 1/2 of 1% of the people on social media can afford or be willing to invest in my services.


99.5% of Black people don't support me in business. I could go on a tangent and chide people saying "Blacks don't support me in business." However, I've gotten Blacks to spend thousands of dollars with me without even meeting me in person. But I know this is a target marketing issue because my service only sells well to the top 5% in any ethnic group.

Also I once had an upscale trendy Afrocentric fashion retail business which was a 85% Black male supported. I thought Black females just weren't into supporting a brotha in business. I moved my boutique to a downtown Manhattan location.  There were a lot of professional sistas in my new location and guess what?

This flipped the script in my gender related sales. My clients went from 85% Black males to 85% Black females just by changing my location from mid-town Manhattan to downtown Manhattan. I thought it was a psychographic problem. However in really it was a traditional classic retail location, location, location, location marketing problem.

This is why I say before Black business owners cop a psychographic blacks are trust deficient attitude (to selling to us) they should look at their marketing 1st. I've had Blacks spend tens of thousands of dollars with me over the years each.

So this Idea that we won't do it just doesn't resonate with me. I say Black entrepreneurs really have to look at their marketing 1st before writing Blacks off as self hating consumers who won't support each other.


If Blacks want other Blacks to support them more in Business here are some suggestions:

1. Advertise in Black owned media - your business is more prone to be seen by Blacks who want to support other Blacks in business by being visible in Black owned media.

2. Do Press releases towards Black owned media - again Blacks who would be inclined to support other Blacks in business tend to also support Black media (trust me on this I know from personal experience).  Write stories about your business from a human interest 3rd party angle and share with various levels of Black media.

3. Try to get a mainstream presence - if you want to get top of mind consideration from Black consumers set up shop were they shop.  If Blacks in your area shop mostly in the mall see if you can set up shop in the mall.  Try to negotiate a small spot in a major outlet frequently shopped by Black consumers.  I've seen this strategy work a lot.

4. See what the major chains are doing right and wrong - for example have a nice looking clean store, treat customers very well.  Remember customers names and treat them in a nice friendly personal manner.  Major chains have more money than you probably but can't match your personal touch.

5. Have AMAZING Customer Service - if you promise a customer delivery Friday deliver Thursday a day in advance.  Give refunds or make up for deficient products by giving more in exchanges.  Go above and beyond what the national chains are willing to do.

6. Give back to the community - give to community causes (nonprofits, fundraisers for charter schools or independent schools, etc.) show community care and involvement.  Traditional businesses call this establishing good will.

7. Brand yourself clearly - have a nice logo created.  Decide what word you will own in the Black community's mind.  If you are a fashion house and want Blacks to think of your business as the creative place to shop make sure your logo speaks creative.  Make sure the atmosphere and layout in your shop is creative.  Make sure your products are creative.  In short own the word creative in their minds.

Actually the steps above will help any small or developing business regardless of color.  If you don't have enough Black customers or clients (or enough any color customers or clients) examine your marketing and business practices 1st.  It is easy to blame mental decencies of others on your lack of business success.  However, diverting focus away from what your marketing or business enhancements should be won't serve you well in the long run.

Remember Blacks have built companies worth hundreds of millions of dollars (and even billion dollar companies) marketing to Black consumers.  Companies like BET, Ebony, Essence, Black Enterprise, FUBU, Karl Kani, Cross Colors and others have been successful marketing to Black consumers. It can be done with effective marketing.



 

 
Bio: Search Engine Buzz is Published by DadPreneur Kamau Austin. Kamau is a popular Blogger, Writer, and Internet Marketing Professional helping small businesses grow more profitable businesses online.

If you need web design, blogging, search engine or social media promotion call him at 973-298-6148 or contact him at Search Engine Plan