Saturday, September 09, 2017

Build A Team And Grow Your Business

You need a team In business.  You can't do everything yourself.  You have to hire or contract work out to other people.

My business coach Andrew Morrison taught me this many years ago when I was toiling as a solopreneur. You may be thinking I can't afford to hire good people in my business.  Where do I get help from?  Morrison also schooled me that...

Test Your Mobile Site's Speed for Business Survival

If you have an online business, even a local one, you have to remember you need a mobile version of your site. It is crucial peeps because in many industries 80% of your visitors will be using mobile phones.

If you market on social media or search engines many people will be using mobile devices. It is critical to have a mobile strategy because Google, designs its search engine for a "mobile 1st" experience because most people surf the Internet on mobile devices.

Wednesday, August 30, 2017

Don't Lose Business Like 50 Percent Of Entrepreneurs Without A Google or Bing Listing

I read a stat that 50% of US businesses haven't claimed their local Google and Bing Listings yet. So if you're a business person reading this there's a 50/50 chance you haven't been listed locally on Google and Bing.

You could be missing the chance to have hundreds or thousands of people visiting your Google My Business Page, Bing Business Page, and website or blog by not being listed. Why let your competition get all the free business exposure?

Thursday, August 10, 2017

Why You Should Use Both Social Media Marketing and Search Engine Promotion to Grow Your Business

I excell in search engine and social media promotion. I believe both local and nationally focused businesses today need a strong synergistic search engine and social media marketing program.

This is the reality because certain types of search engine marketing, although eventually highly effective, could take weeks, months, or even (in the case of extremely competitive business sectors) years to achieve a top 1st page listing. However, did you know you can drive tens of thousands of prospective customers to your website business destination within weeks using social media marketing.

If you think you have a promising and viable business idea that could be profitable being seen by thousands or tens of thousands of prospective customers call me at 973-298-6148 to see if we can get your business growing and expanding more online.

Tuesday, July 11, 2017

Is Email Still Essential For Your Business

Today I spoke to business owner and colleague who sold me my 1st PC. Over the years he has repaired my PCs and sold me computer equipment and peripherals.

He is an insightful entrepreneur who is running a computer sales and repair shop in the same location for 20 years. But now he is moving to a new location. And he needs me to help him build a website and market to his client base to let them know he is moving.

The problem is he doesn't have an email database of his customers. Entrepreneurs in business, please, please, pretty please build an email follow up system for your business.

Having a social media profile isn't enough. You need a system where you control reaching your customers and clients as much as possible.

Essentially, your business isn't your products, brand, or location. Your business is primarily your customers and clients that keep you in business. If you have an email follow up system that you can automatically sign up people on your website and also manually add to the database of your brick and mortar store you are in a better business position to survive and thrive in business.

Tuesday, June 20, 2017

The Hair Raising Story of Internet Marketing

If you're in an industry where the business owners don't traditionally use digital advertising or promotion (like search engines and social media) you should considering becoming a pioneer and doing it. You could actually corner the market on a local or niche industry that way.

For instance recently I approached upscale hair salons in my area, which of course usually survive on word of mouth and referrals. Salons in our community almost have a captive market because most people have to have their hair cut or styled.

Therefore, most of the business owners weren't open to it. They feel they don't need it. If fact some got down right nasty towards me for even suggesting the idea.

Thursday, June 01, 2017

Don't Underestimate Your Small Business.

Just because you're a start up business in an industry with larger, better financed, and established companies to compete with doesn't mean you're gonna be commercial road kill. The bigger companies will try to run you over but it doesn't mean you give up your dreams. 

Sure business can sometimes be war especially when your competition has major advantages. However, some bigger companies tend to be conservative and cautious. They tend to be skeptical about new approaches and technologies which could work to your benefit.

Try to understand the conventional wisdom in your industry or business sector. But don't be afraid to innovate when necessary. For instance, I remember when the Internet 1st started and I'd try to get real estate companies to post real estate online they'd laugh at me and say things like "we don't advertise on the Internet - we advertise with the New York Times."

But now the times have changed and almost all real estate is marketed online.  I remember the days companies, especially small businesses, advertised with the Yellow Book and Blue Book.